Are you struggling to engage customers with compelling ad content? Or are you seeking new ways to expand your reach on social media and Google search? If so, immersive 3D advertising could be the perfect solution.

3D ads represent a completely new way to sell online. With the option of ordering 3D at scale, it’s also an option for businesses of any size or sector. In the link below, you will find CGTrader’s latest whitepaper on 3D immersive advertising, which explains everything you need to know about 3D advertising platforms, how advertising in 3D and AR can help boost your ad campaign performance, and why companies should adopt a 3D strategy. 

Before you dive into the whitepaper, let’s check out some use cases that show what’s possible with 3D technology.

What is immersive 3D advertising?

You may have seen billboard or web ads featuring 3D modeling. The technology has been around for a few years now, and many major brands have used 3D to reach social media audiences or showcase new products. However, interactive 3D ads are not simply ads with 3D elements.

Immersive advertising includes interactive elements that allow viewers to manipulate 3D assets in multiple ways. Assets can be sourced easily via Modelry custom 3D portal. All that’s required are a few 2D images and data about the items being modeled. After that, they are ready for deployment in immersive ads.

Ads could include zooms to focus on different parts of furnishings or garments. They might feature rotational elements to spin products around for a panoramic view. Or they could include AR viewers to place products in real life situations via smartphone cameras.

These interactive ads provide a much more satisfying and engaging experience for customers. In fact, around 75% of people say they feel more engaged by 3D or Augmented Reality (AR) optimized ads. That’s a major upgrade on stale 2D or even standard 3D content, which is starting to alienate online consumers.

Why choose 3D for your eCommerce strategy?

Immersive 3D advertising offers plenty of potential benefits for companies bold enough to explore custom 3D:

  • Major online platforms have created the infrastructure required to deliver ads to mass audiences. Google Swirl, Meta and Snapchat all provide tools to convert 3D assets into captivating ads featuring a range of interactive functions. Ads can easily integrate with product feeds or even eCommerce websites, while exploiting the reach that social media and search provides.
  • Customers love the ability to explore products in 3D before buying. Brands report that 3D ads reduce cart abandonment by 60%, suggesting that 3D content helps customers make better decisions as they use eCommerce sites. 3D banner ads have also recorded 300% increases in click-through rates and 12 second interaction times. Both are signs that viewers are enthused by what they see.
  • Return rates also tend to dip dramatically when 3D interactive ads are involved. Customers making informed purchasing decisions are happy with the items they choose. They can see them in real-life settings and get a feel for their appearance like never before.
  • Using 3D modeling in ad creation also helps brands reach the all-important Generation Z demographic. Gen Z customers represent around 40% of global online customers and interactive 3D ads fit their needs perfectly. Mobile-friendly and fun to use, immersive ads can reach audiences other methods cannot.

3D modeling use cases – how to craft ads that inspire

Real world brands are already exploiting the potential of 3D modeling, crafting ad campaigns that point the way forward. Examples can be found across the eCommerce spectrum, from food to fashion, and from vehicle manufacturers to interior design studios. All that’s required is a little creativity and the right 3D modeling partner.

German footwear manufacturer Adidas was one of the first major brands to embrace Google Swirl. The company created a set of 3D banner ads for its Ultra Boost 2019 sneakers, enabling viewers to check out the designs from any angle. Engagement grew by a factor of 4, the ads recorded an average viewing time of 11 seconds, and the ROAS was an impressive 2.8.

Luxury vehicle maker Jaguar has shown how to use Snapchat as a 3D ad platform. The company chose to promote its ESPACE Engage Edition via the AR-optimized social media site. Viewers could explore vehicles inside and out or even use AR to situate vehicles in actual streets. Again, the results were encouraging, generating a 2.5% click-through rate and 200,000 site visits.

Choose Modelry as your 3D modeling partner

Every company needs an edge in the competitive eCommerce marketplace, and immersive 3D ads could be the answer. With custom 3D modeling, you can convert existing product images into 3D assets that are ready for interactive ads. 

Our whitepaper on immersive 3D ads introduces this exciting new technology. Click on the link below to discover how next-generation ads give customers the power to explore while boosting your ad performance. Find new ways to showcase your products, and go beyond static product descriptions with CGTrader’s 3D modeling portal.

Access Whitepaper Here: Discover What 3D Immersive Advertising Can Do for Your Ecommerce Brand

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Discover What 3D Immersive Advertising Can Do for Your Ecommerce Brand

Haidi Kelly is the CMO at Modelry. Formerly at WeWork, Haidi loves the challenges the B2B space brings. Excited about the transformative power of digital assets and content in eCommerce, Haidi helps individuals, teams, and companies reach their full potential. In her downtime, she is also a foodie, world traveler, and enjoys live music.

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