We have recently rolled out a free plan for our Digital Asset Management and 3D product visualization platform – Modelry – to help eCommerce and traditional retail companies transition to 3D and Augmented Reality faster.
Working with online retailers from around the world, including Fortune 500 companies like Nike and Shopify, we’ve seen first-hand how quickly brands can increase their on-site engagement, drive up sales and drastically reduce product imagery costs through 3D product visualization and Augmented Reality experiences.
The outbreak of Covid-19 has altered our shopping habits and put eCommerce at the forefront, driving the industry’s already rapid growth to an all-time high of 16.4% of total global retail sales. In the US alone, the eCommerce economy has achieved 10 years’ growth in 3 months. The mass move to digital channels has also forced retailers to face multiple challenges — from quickly adapting their product portfolio to digital offerings to finding ways to cut costs and retain customers.
Over the past few years, we've witnessed an explosion of interest in 3D/AR solutions for eCommerce, which was especially accelerated by the global pandemic,” said Dalia Lasaite, co-founder and CEO of CGTrader. “Our end-to-end 3D visualization platform for retail gives businesses everything they need to bring their products to 3D, including seamless Digital Asset Management system, HD 360° Product Viewer and access to inexpensive 3D modeling and rendering services. Digital product visualizations give brands endless opportunities to inspire, engage and convert customers — it’s the future of eCommerce.
Shopify research shows that using 3D models in Augmented Reality on product pages increases conversion rates by up to 250% and makes shoppers 65% more likely to make a purchase. As more retailers begin to realize the potential of leveraging 3D and Augmented Reality for immersive shopping experiences, we can expect to see a huge shift towards retail digitalization.
We know the demand for high-quality, cost-effective visual content is ramping up as businesses shift to creating digital-first experiences,” said Justas Janciauskas, VP of Sales at CGTrader. “The new generation of savvy digital shoppers has high expectations for online retailers — they want to be delighted with immersive shopping experiences, inspiring product content and high-quality images. The complex logistics of a product photoshoot has always been an expensive nightmare to handle, the pandemic just made it more evident. 3D product visualization allows retailers to generate thousands of photorealistic, multi-use product shots from every angle and at a fraction of the cost. Better still, free access to the Modelry platform allows businesses to embed 3D models with AR-enabled capabilities on their website for no added cost and completely risk-free.
Fatboy, a Dutch design brand offering indoor and outdoor furniture and home accessories, was one of the first Modelry customers and a champion of 3D product visualization and AR technology in an eCommerce setting. Tom de Vos, eCommerce Director at Fatboy, recalls the brand’s shift to the new strategy:
Modelry has allowed us to accelerate the roll-out of AR with minimal effort and resources and has enabled us to present our full portfolio to customers without having to pay for expensive real estate space.