We partnered with Shopify Plus to help women’s high-fashion and handbag brand Rebecca Minkoff roll out 3D and augmented shopping solutions on their online store. Striving to showcase their product catalog in a compelling way, the company decided to adopt the use of 3D modeling and augmented reality, achieving incredible results and setting the bar high for fashion shopping online.

The background: a brand obsessed with innovation

Rebecca Minkoff has been in the market for over 15 years. The brand has always been famous for its captivating designs and willingness to test out the latest innovations.

Rebecca Minkoff was among the first fashion brands to implement innovative features at their physical shops, such as:

• smart mirrors;
• a self-checkout option;
• or RFID (radio-frequency identification) chips in their handbags.

For instance, with the smart mirrors in the fitting rooms, clients could see different sizes and colors of the same item they are trying on and ask a staff member to bring the items for them.

Given these innovations in their physical shops, it was only natural for Rebecca Minkoff to make their online shopping experience as interactive as possible.

To help its customers get a near real-life shopping experience while browsing the brand’s website, Rebecca Minkoff went for AR technology and 3D modeling.

The challenge: finding unique ways to market high-fashion handbags

As Rebecca Minkoff primarily focuses on selling high-fashion handbags, the company set a goal to market them like no one before did.

While AR technology and 3D product visualization were common among furniture or home appliances brands, few handbag companies had implemented these features to sell their products.

At the initial steps of implementing the AR technology, the company’s former Senior Director of Global eCommerce and Digital Sarah Sheldon shared that the key was to provide Rebecca Minkoff’s customers with as many opportunities to shop online as possible.

Allowing the customers to see the product from every side and angle, as well as placed into their home environment, set Rebecca Minkoff apart from other competitors.

With newly implemented features, the brand’s website visitors were able to experience the size, material, and overall quality of the handbag without leaving the comfort of their home.

The solution: taking Rebecca Minkoff’s online shopping experience to the next level

To implement augmented reality technology to their eCommerce strategy, Rebecca Minkoff collaborated with Shopify Plus and Modelry.

Our team used over 50 product images to generate photorealistic 3D visuals and augmented reality assets for the brand’s product pages.

We went through the same 3D content production steps as we do with all clients:

1. Receiving 2D product images. The team behind Rebecca Minkoff sent us their handbag images taken from various angles and dimensions to give designers a better sense of what the product actually looks like.
2. Creating 3D models. After receiving 2D images, our designer network began creating 3D models that would mirror the product's color, texture, and overall quality.
3. Quality Assurance. Once 3D models were ready, our team conducted rigorous QA procedures for every 3D visual. It helps to prevent mistakes, inaccuracies and provides top aesthetic quality.

As a result of implementing 3D product viewers and augmented shopping:

• Rebecca Minkoff´s customers could use the click-and-drag feature to get a feeling of the handbag’s texture, shape, size, and structure;
• Mobile users could experience the AR features by placing a handbag in their current environment to see how it would look in real life.

The results: a boost in conversion rates thanks to 3D & AR solutions

After implementing AR technology and 3D product viewers into their eCommerce strategy, Rebecca Minkoff saw the following results:

• Shoppers were 44% more likely to add an item to their cart after interacting with it in 3D.
• Customers were 27% more likely to place an order after interacting with a product in 3D.
• Visitors were 65% more likely to place an order after interacting with a product in AR.

According to Rebecca Minkoff, the latest technologies enabled the brand to better connect with their customers and nudge them to put an item into their cart more often than with a regular 2D product photo.

Bottom line

Altogether, the power of AR technology and 3D product visualization in eCommerce is still untapped, and Rebecca Minkoff is one of those brands that proved it so well.

Implementing the latest technologies defined the company as the front-runner in the field and helped establish a stronger relationship with the current and potential customers.

Following Rebecca Minkoff’s business case example, other companies can create a more engaging user experience for their website visitors, and in turn, see a massive increase in brand engagement and sales.

The original case study is available on Shopify plus website.

Before you go - the key facts about Modelry

If Rebecca Minkoff’s business example inspired you to take a step forward with AR and 3D product visualization, CGTrader is here to help!

Modelry is industry’s favourite provider of 3D modeling services and Augmented Reality solutions. Here are some of the things that set us apart:

• Fifteen years of experience in 3D modeling.
• Providing our clients with free access to our Digital Asset Management platform.
• A community of thousands of highly skilled 3D designers.
• Advanced Quality Assurance (QA) system.

To learn more, do not hesitate to contact our team!