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Modelry offers a simple way to order 3D modeling at scale, allowing clients to take advantage of emerging 3D technologies. Our customized ordering service is the perfect partner to use when creating AR apps, Metaverse environments, or in-depth 3D viewers. So let’s look in more detail about what is possible, and how CGTrader turns 3D visions into reality.

Why choose 3D?

There are plenty of great reasons to adopt a 3D strategy for online selling. When you add them together the case for 3D modeling is hard to refute:

  • Conversion rates – Stats from Shopify suggest that customer interactions with AR/3D content raise conversion rates by 94% on average. Boosts of 250% have been seen in some cases.
  • Engagement boosts – Customers engage more with 3D content. Houzz reports that AR assets increase customer purchase rates by 11 times when customers are enthused by what they find.
  • Lower return rates – Return rates also fall when customers use 3D viewers. In fact, Shopify reports decreases of 40% or more.
  • Brand distinction – Do you want to stand out from the crowd online? AR apps, interactive 3D ads and even Metaverse presences are a great way to do so.
  • Lower overheads – Switching to 3D can lower the cost of photography by a factor of 6, while potentially serving customers even more effectively.
  • Build customer loyalty – Customers enjoy shopping with AR and 3D viewers, leading to repeat visits and greater engagement with branded content.

Lower TCOs – Switching to 3D results in lower Total Costs of Ownership for marketing systems, with reduced asset creation costs and greater flexibility about managing those assets.

Explore a diverse range of custom 3D options

3D technology is developing all the time, and what were once futuristic eCommerce tools are now available to everyone. For instance, 3D modeling allows companies to create totally new customer experiences including:

  • 3D viewers – 3D viewers allow customers to zoom, rotate and flip products. Provide the freedom to change colors and textures, so buyers can make perfect purchasing decisions.
  • Virtual photography – Create 3D settings that can showcase home furnishings, automobiles, real estate, fashion – and much more.
  • Augmented Reality – 3D models can be tailored to AR, providing the basis for immersive shopping or marketing experiences.
  • Interactive 3D ads – Custom 3D assets can be used with platforms like Google, Instagram and Facebook, going well beyond the functionality of banner ads.
  • Metaverse – The emerging Metaverse is based around 3D. Create branded assets that can enthuse customers. Build digital stores, and host online events. It’s all possible with 3D modeling.

Use cases in depth – Find your next 3D strategy

3D and AR technology is already being used extensively across the digital economy, and brands that lag behind are likely to be penalized as a result. Here are just a few use cases that show what is possible right now.

Fashion

Fashion is in the vanguard of the 3D revolution, with brands pioneering try-on apps and customer experiences to attract new fans. For example, cosmetics giant Estée Lauder has used Snapchat AR filters to create “moods” that promote their scents. The brand has coupled this with AR filters that enable customers to match 60 shades of foundation with the perfect lipstick tone.

Footwear

Footwear also offers plenty of use cases. Ebay now allows sellers to create 3D sneaker models via the true view feature. These models can be viewed from multiple angles by potential buyers. Amazon has responded with a virtual shoe try-on app for iOS, allowing customers to “wear” shoes before they buy.

Furniture

Furniture brands have long used 3D and AR to showcase their designs. IKEA got things rolling with IKEA Place, which lets buyers see furnishings in their homes before making a purchase. Wayfair has also provided AR experiences since 2017. The brand’s View in Room function makes it easy to check that furnishings fit into rooms, helping to minimize return rates.

Automotive

Auto giant Nissan provides an example of how interactive ads can harness custom 3D modeling. The Japanese brand used Google Swirl to create banner ads for its Spanish division. These ads showcased vehicle features like lane assist that static ads struggle to communicate. Feedback suggests that they worked, boosting engagement by a factor of 8.

Electronics

Digital device manufacturers have also exploited 3D. For instance, Samsung has dived into Metaverse marketing. In 2021, the brand created Samsung 837X – a Metaverse space which recreated Samsung’s New York store. Even more creatively, the company staged a music festival called Galaxy Superstar on the Roblox platform.

Digital Realms

Metaverse stores are multiplying across different sectors. Nike has attracted 7 million visitors to its Roblox location, where it mixes branded events and the chance to buy NFT-based products. Fast fashion brand Forever 21 has also experimented, creating Shop City – where customers can create their own Roblox stores and compete to win prizes.

Designed for SMBs

3D modeling is definitely not limited to larger companies. CGTrader has worked with numerous SMBs to realize their 3D visions. London-based boutique home fashion brand Buster + Punch is a great example. Their AR app has increased time spent on product pages by 50%, generating more sales and customer engagement.

3D visualization is also a good choice for smaller Amazon sellers. For example, supplements retailer Hello100 used CGTrader to create interactive 3D models showing packaging and labels. That way, the brand could stand out and provide valuable information for customers - a major factor in health buying decisions.

Choose Modelry for your custom 3D modeling

These use cases should excite commerce brands. 3D offers a vast range of ways to sell creatively, to access hard-to-reach Gen Z customers, and to deliver compelling experiences that really stand out.

CGTrader makes it easy to source high quality, custom 3D modeling, on-demand.

An order of thousands of models or even a single order can be accommodated. Modelry platform is tailored to smaller businesses, making it easy to order small batches of models via smartphones and computers. Everything is automated, removing the need for complex negotiations about price, quality and timescales.

We provide the necessary file types and embeddable 3D and AR viewers, so compatibility is ensured and publishing across multiple sales channels is seamless. Models are quality checked through our in-house quality assurance process and can be stored and managed via our Digital Asset Management system. Once your models are complete, you own the intellectual property, providing total control over your 3D content. 

Seamless, hassle-free, fast, reliable – Modelry is the ideal partner for any business that wants to explore 3D marketing. Whether you are crafting a Snapchat AR app, building a Metaverse store, or updating 2D product images to 3D, we can’t wait to help.

Create an account for free to order your a custom 3D model, on-demand, from Modelry platform. 

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Top Use Cases for Ordering Custom 3D Models

Haidi Kelly is the CMO at Modelry. Formerly at WeWork, Haidi loves the challenges the B2B space brings. Excited about the transformative power of digital assets and content in eCommerce, Haidi helps individuals, teams, and companies reach their full potential. In her downtime, she is also a foodie, world traveler, and enjoys live music.

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